Services
Branding
Crafting Identities in China: The Art of Localized Brand Naming
Branding in China goes beyond aesthetics—it’s deeply rooted in cultural resonance and linguistic nuances. In this vast market, global brands often reinvent themselves with Chinese names that encapsulate their essence while appealing to local sensibilities. For instance, Coca-Cola is known as “可口可乐” (Kěkǒu Kělè), which phonetically resembles its English name, but also intriguingly translates to “Delicious Happiness”. Similarly, BMW, the luxury car manufacturer, is branded as “宝马” (Bǎomǎ), which means “Precious Horse”, evoking notions of speed and luxury. Ensuring such a local linguistic and cultural alignment, and subsequently registering it, isn’t just smart branding—it’s essential for genuine engagement and legal protection in the Middle Kingdom.
Our approach
Insight. Creativity. Technology.
Branding in China is a delicate fusion of ancient cultural motifs and modern consumer sensibilities. As the world’s most populous market evolves, understanding its distinctive branding landscape becomes imperative.
Concept
To craft a compelling concept, first delve deep into your company's core. Understand its essence before translating it into outward expression.
Plan
To devise an effective plan, begin with a thorough analysis of your company's goals and resources. Map out strategies anchored in this foundational insight.
Implement
To implement successfully in China, one must grasp its unique market dynamics, cultural nuances, and regulatory landscape. Only then can strategies be tailored for optimal impact in China.